HuiZhou · VIP Lounge, Huamao Place
Huamao Place, located at the heart of the Jiangbei CBD in Huizhou, has become a coveted destination for its high-end commercial positioning, fulfilling the desires of Huizhou residents to connect with the lifestyle of a global metropolis. The VIP Lounge serves as a key arena for establishing deep interactions and trust between the brand and its member customers, reshaping the core strength of brick-and-mortar commerce through unparalleled experiential offerings. In an era of existing commercial revitalization, the key lies in understanding future consumption patterns to innovate scenarios. YuQiang Group embarks on an artistic exploration and functional reshaping, undertaking a comprehensive transformation and upgrade of Huamao Place’s original member center on the 3rd floor and the external corridor area. Employing flexible and versatile soft decoration strategies, the group constructs a variety of social scenes, creating unique brand-specific physical imprints. This approach pens a prelude to the art of commercial haute couture within a geometrically confined space, achieving a subconscious identification and resonance with the upscale clientele.
COMMERCIAL & RETAIL
Mar 11, 2024
